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PROJECT DATED:
SEP25
(Touch-up about certain parts will be simplified)
SANCTUARY (Project: Sanctuary) is the latest client work and the first ever task to have a group member working with me! I was responsible for being the leading Project Manager to organise the timeline and making sure the designers complete on time, whilst also approving the designs. Sanctuary was a campaign designed to give a safe space for the community and HIV-impacted patient while served as a platform to destigmatise the views around HIV/AIDS
Scroll down to see the artwork!
Problem Statement
Due to the lack of recognisability with less visuals and strict demographics (those who lived in rural area and HIV-Impacted Person), some if not most people would not know about the organisation in the first place.
Proposed Solution
We propose striking visual and illustration to catch the attention of people's illustration while expanding the demographics, specifically Gen Z to be more aware of its illnesses and pass the information around, creating a safe community for all!
Prevent. Educate. Shelter
We are Project Sanctuary! We provide HIV prevention, education, and support as part of building a safe space for the community and HIV-impacted individuals. Additionally, it is a sanctuary where individuals will feel protected, informed, and accepted. It transforms the idea of a campaign into a home, symbolising community, care, and approval.
Awareness (Week 1 - Week 3)
We launch teasers, education and promotional material to our social media.
Education (Week 3 - Week 8)
In this phase, we post informational post regarding of HIV/AIDS, whilst collaborating with sponsors.
Action (Week 6 - Week 8)
TKTN will tour to schools (in rural area) and universities to brief regarding of HIV and prepare few minigames made for the students!
Gallery
Oracle Card Showcase
This is the oracle card! It is different from its counterpart, Tarot Card where we read out the fate. Oracle card were instead to give you affirmation and reassurance for your doubt or concern. Each of the God and Goddesses gives you different message, based off your concern.
Pin badges and business card made by Tavo (Project Manager + Designer)
Posters made by Marc Oliver (Creative Director + Designer)
Totebag - Definition of Project Sanctuary made by Estherliz (Lead Researcher + Designer)
Sanctuary totebag + Shirt (back design) made by Marc Oliver (Creative Director + Designer)
Another set of Shirt Design made by Shawn (Designer)
Made with love by our FYP group <3
